Selling jewelry is not the same as selling shoes, right? If the product changes, the environment and the light it needs… too.įor a more intimate atmosphere we will need a more subdued light while if we seek to create a minimalist environment that transmits naturalness and calm we will have to bet on natural light. Lighting is closely related to two fundamental aspects: Optimal light goes far beyond illuminating the product. Poor lighting in an establishment can hurt sales. Why is optimal in-store lighting design important? In-store lighting has a very strategic functionality and goes beyond simply lighting the exterior and interior of the establishment In this sense, good lighting improves both the design and the atmosphere of our store.īut … what do we need for a perfect lighting design in stores? First of all, we have to be aware of the role that light plays in our business, know the different types of lights and their functionality, the technical aspects, etc … Once we have this background in relation to lighting design in stores, the time to put it into practice by applying the theory to the design of light in our store. That is why, as it happens in many areas of our lives, the first impression is very important.
![visual lighting design visual lighting design](https://i.pinimg.com/originals/d0/39/ae/d039ae148b955c53a45628f587d22c52.jpg)
The first contact between an establishment and the consumer occurs through sight. Sight is our most fundamental sense because it allows us to carry out our day-to-day activities, also go shopping.
![visual lighting design visual lighting design](https://www.tekmand.com/wp-content/uploads/2018/10/StageLight4.png)
In a dark store, where it is difficult for us to even perceive the details of the product … it will be more difficult for us to buy than in one with a lot of light, bright colors and where when trying on the product, the light highlights our figure and we see ourselves better than even in our best mirror at home.
![visual lighting design visual lighting design](https://www.tekmand.com/wp-content/uploads/2018/10/StageLight2.png)
Why is this information important? Because colors provoke stimuli that can range from joy to sadness or illusion and fantasy and, therefore, they can condition our shopping experience. According to data from the consulting firm Kissmetrics, when we look at an object, between 60 and 90% of the information that reaches us in the first 90 seconds is related to color. Īnd, of course, offer you some tips for a perfect store lighting design. We will start this article with a very significant piece of information. However, at CAAD, as experts in retail design and visual merchandising, we want to shed some light, never better said, on this subject, highlight the importance of light.